February 26th, BURO. x HW STUDIO POP-UP at Holographik Space in Zagreb. BURO. is a renowned digital platform that covers luxury fashion, beauty, lifestyle, and culture, offering fresh perspectives on the creative industries. This event, created in collaboration with the BURO. team, was all about connection, creativity, and community, bringing together like-minded individuals to engage with our space, products, and design philosophy.
A Space for Experimentation and Thoughtful Design
Throughout the pop-up, visitors had the opportunity to explore a curated selection of prototypes, collections, and made-to-order pieces, each embodying the research, experimentation, and thoughtful design that define HW STUDIO. A special contribution to the space came from Studio PI, whose installation offered an interactive, artistic interpretation of the pop-up’s creative vision. The music for the evening was provided by DJ Elena Mikac.
More than just a showcase, the pop-up was a dynamic exploration of design in motion—where experimentation met craftsmanship, inviting curiosity and interaction.
Forum by Studio PI
One of the standout elements of the event was a unique construction installation - Forum, designed for the BURO. x HW STUDIO Friends Pop-Up. Initially conceived as a display structure, it evolved into a functional spatial object, inviting interaction, gathering, and the exhibition of creative materials.
The front-facing side of the installation presented a solid, stable wall, while the inner side transformed into a bench—a space for visitors to rest, connect, and engage with the displayed works. Constructed from aerated concrete blocks (Siporex), the installation represented a contemporary reflection on artistic spatial intervention and creative expression.
The FRIENDS T-Shirt
To mark the occasion, we created a limited-edition FRIENDS Drop Shoulder T-Shirt in collaboration with BURO. The design was inspired by an unexpected printing glitch—low ink caused parts of the typography to fade, resulting in a fragmented aesthetic. Instead of correcting the error, we embraced it, turning imperfection into an intentional design statement.
Using DIY techniques, we highlighted the process, function, and aesthetics of error, reinforcing the idea that design is not just about perfection but also about adaptation and creativity.
Thank You for Being a Part of It
A huge thank you to everyone who joined us and made this event so special. Whether you came to explore the space, interact with our designs, or simply connect with fellow creatives, your presence made all the difference.
Stay tuned for more exciting collaborations and creative interventions from HW Studio. Until next time!
