Product Development and Identity for Bigface

Product Development and Identity for Bigface

HW studio was involved in the creation and development of the leisurewear limited drop for BIGFACE, lifestyle brand founded by professional basketball player Jimmy Butler.

Heavyweight cotton garments combine style and functionality. The drop was placed as one of the first Bigface’s fashion projects, that showcase high-quality and basketball-inspired silhouettes, tailored with high attention to detail. The combination of bold typography and vivid colors is thoughtfully taking us through the experience of the brand owners bold persona.

The Crewneck and Sweatpants combination is embellished with Direct to Film and embroidered sleeve details featuring the Bigface logo and symbols. Drop Shoulder T-shirt has heat transfer iridescent foil and black screenprint.